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Lauren Sugarman
Lauren Sugarman is an SVP, Strategic & Creative Planner who works with Ketchum client across categories including food, retail and CPG. She’s also a children’s book author, mom or three and Bravo-holic.
Posts: Lauren Sugarman
How Marketers Can Win Moms’ Hearts
by Lauren Sugarman | May 6, 2021
Since Similac’s “Sisterhood of Motherhood” ad back in 2015 shined a satirical spotlight on marketing to moms, countless brands have called for an end to the mommy wars, telling us women to stop fighting and start getting along. Well, for the past year-plus, the pandemic has waged a war on moms, and most brands haven’t […]
Back to School but Not Back to Normal: How Brands Can Help Families in an Uncertain Season
by Lauren Sugarman | June 23, 2020
Brands normally spend June readying to launch the $80 billion back-to-school marketing season. But as we see from Instagram feeds filled with virtual graduations and “last day of (quarantine) school” photos, 2020 is not a typical year. While the CDC has issued some guidance for reopening schools, the back-to-school season will look very different across […]
How to Survive the Brand Apocalypse
by Katie Illera and Lauren Sugarman | October 25, 2017
It’s a spooky time for brands, and not just because October is Halloween. E-commerce and the growth of private label means retailers are putting the squeeze on national brands. In fact, some say the death of brand loyalty is upon us as Catalina reports that 90 percent of leading household goods brands are losing market […]
Once Upon A Time…
by Lauren Sugarman | October 11, 2012
A VP from Ketchum Chicago got the opportunity to attend a session on storytelling presented as part of Chicago Ideas Week. She braved the windy, October weather to venture to the popular Goodman Theatre where she listened to authors, videographers and dancers (OH MY!) all speak about what why storytelling is so important and what […]
The Hunger Games: Lessons for Winning in the Marketing Arena
by Lauren Sugarman | April 4, 2012
I saw The Hunger Games last week, and while I also read all three books (and of course, liked them better), the movie did trigger a realization – the keys to success for tributes in the arena are the same for brands.
Six Super Bowl Ad Themes and How They Apply to PR
by Lauren Sugarman | February 7, 2012
Needless to say that it wasn’t just the Giants and Pats who had a lot of skin in the Super Bowl. As marketers, we can appreciate the work that went into the various ads and the anticipation of seeing how they’ll perform – whether it be via The USA Today admeter, mentions in social media, […]
