HPE: Cementing a Leadership Position in Enterprise Tech

CHALLENGE
Public and private cloud, hybrid IT, Internet of Things and edge computing are all powering the digital transformation of business in what is known as Industry 4.0. All of these technologies, and more, lie in Hewlett Packard Enterprise’s sweet spot. In a crowded and competitive global market place, we work to raise visibility of HPE’s products and services showcasing product differentiation, brand innovation and industry thought leadership – coordinating this across the Asia Pacific region as well as local market execution in Hong Kong.

APPROACH
Our storytelling focuses on the bigger issues our target audiences in priority industry verticals face, taking a business challenge – technology solution approach. Key moments in time include industry and local customer events alongside product announcements and editorial opportunities in targeted segments. The current and long-term applications of high performance computing provide a future vision platform for thought leadership positioning. Developing strong media and influencer relationships are critical to the program.

RESULTS
Hong Kong results contribute to thousands of media exposures across the region each year. Locally and regionally, consistency of message and timely exposure are critical in supporting the wider business. This makes the efficiency and effectiveness of regional coordination – from budgeting to tracking – critical KPIs.