Living Places

"Walking in feels like being hugged in a forest"

The Times

LAUNCHING THE HOME OF THE FUTURE

Our task was to launch and spread the news of Living Places Copenhagen, an experiential living environment created by VELUX in partnership with EFFEKT, Artelia and Enemærke & Petersen.

Living Places explores how low a new building’s carbon footprint can be, using available and tested products, materials and technologies. Five new open pavilions and two finished homes in full scale have now been launched in Copenhagen.

The Ketchum team ran and led an international press trip, with teams across Europe selling-in the story to generate news and engagement. Overall, the campaign was featured in 79 articles across major news outlets, as well as 3 radio interviews, reaching 10.4 million listeners.