We tapped into the cultural moment of the Chelsea Flower Show to launch the Hairy Harvest pop-up in London Fields, Hackney, with talent Sam Thompson and Pete Wick for Philips OneBlade 360.

As the OneBlade is the ultimate head-to-toe grooming tool we used the clever insight that body hair is a rich fertiliser, and get product in hand in a fun and creative way. We offered free onsite shaves and giveaways to inspire people to use their discarded hair to sprinkle in their gardens and sprout their own produce at home.

Results

• 20 pieces of tier one earned coverage to date
• 10 x IG Stories from our partner influencers with over 400K accounts reached