dearMoon

“I’m acutely aware of how this opportunity can help to inspire others that they actually can be seen and acknowledged for who they are.”

Rhiannon Adam, the first openly LGBTQ+ person to travel into space.

Ketchum partnered with the dearMoon project, founded and developed by Japanese entrepreneur Yusaku Maezawa, to support their announcement to send 8 civilians on a trip round the moon. The crew will be made up of established artists who, on their return, will create a unique art project inspired by their experience in space. Ketchum was tasked with driving traction for the mission itself, particularly for Rhiannon Adam, the first openly LGBTQ+ person to travel into space.

RESULTS

Within four days of the announcement, the campaign secured more than 350+ pieces of coverage across print, online and broadcast – including print coverage in almost every major national newspaper!

Highlights included interviews with BBC Radio 4, Channel 5 News, ITV News, BBC London.