Conquest of the Skies

“Ketchum were pivotal in making our marketing push the success that it was! The hardworking team provided professional guidance throughout, secured hero pieces in our ideal publications as well as journalists and influencers for our first location-based installation.”

Charlotte Fletcher, Alchemy Immersive

To celebrate Conquest of the Skies with David Attenborough, the latest VR docufilm from Alchemy Immersive and Meta Quest around the evolution of flight, an incredible installation was created in Westfield Shopping Centre. The free, immersive experience, offered the opportunity for consumers to explore the natural history of dinosaurs, butterflies and birds through a 360° immersive screen, VR Meta Quest headsets and Spark AR filters.

RESULTS

The activation was open for a week and over 10,000 consumers interacted with the installation firsthand, while we also welcomed journalists and influencers to an exclusive media event on the opening day. The campaign garnered 30 pieces of coverage and reached over 34.1 million people.