Voices of Influence is an annual Ketchum UK initiative, welcome to our third edition. You may be familiar with previous versions, called One London 25. The report has been rebranded to truly reflect the intention and it forms part of our ongoing commitment to being a force for good in the influencer marketing industry. We have asked people across the Ketchum UK team to put forward influencers that have inspired them over the past 12 months. We hope this will inspire greater diversity and representation across marcomms campaigns. A trope often rolled out about the lack of representation in campaigns is that creators from diverse backgrounds are hard to find or do not exist at all. It is our collective job in the influencer marketing industry to find influencer partners that reflect the communities in which we live.

This list is a drop in the ocean of the talent that exists from diverse intersectional groups. What we hope is that you take inspiration from this and continue to elevate and uplift people from these communities in your next campaign.

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