Sera is Chief Executive Officer, UK. Prior to joining Ketchum, Sera was co-founder of strategy and innovation consultancy Fawnbrake and CEO of the Material Communications Group, working throughout her career at senior level with global clients such as Google, Carlsberg Group and Access Intelligence, and leading integrated UK-based teams on clients such as Lloyds Banking Group and SSE Plc.

A former Drum Marketer of the Year, Sera brings over 20 years’ experience at agency leadership level, and in 2020 was recognised at the global Women in Marketing Awards with a Highly Commended Special Award for Outstanding Contribution. An active member of industry networks Bloom and WACL, Sera is committed to championing access, diversity and equity for all, co-chairing the BloomND inclusion group, mentoring as part of The Exchange programme, through Brixton Finishing School and in her role as mentor ambassador for the Creative Mentors Network.

Sera brings a passion for strategic excellence and communications effectiveness to her role at Ketchum, and is focused on working collaboratively across our client base to deliver on the next stage of our consultancy journey, unlocking success and growth for clients through work that matters.

Jared Robinson is the UK Chief Financial Officer, leading the UK finance function and is responsible for developing the agency’s financial strategy, reporting and planning processes.

With over 20 years’ agency experience, Jared has managed and developed finance teams both in the UK and internationally, establishing strong working relationships. Additional to his in-depth knowledge of PR agency operations globally,  he has a passion for evolving the finance function to look beyond the numbers, partnering with leadership to help drive growth.

Rachel is Chief Growth Officer, UK, a client lead and a strategic consultant. She has over 10 years’ experience in communications, having worked across a variety of sectors from food, drink and beauty to technology, FMCG and retail. Rachel has led accounts such as Asda, Colgate, Alpro, Richelet Health & Beauty Supplements and Samsung, helping them connect with their target audiences via human-led and creative storytelling.

Janita is Business Development Director for Ketchum UK, and a member of the Senior Leadership Team since 2020. Janita brings dedication, passion, experience, and is a relentless force for good for Ketchum. She is responsible for the UK business development plan, working in partnership with the SLT to prioritise growth opportunities, ensuring a robust NPD system. She also takes full responsibility for marketing activities, including partnerships, awards, media, and the UK website. Janita is also Chair of London’s Inclusion Council and is always seeking ways to progress Ketchum’s culture, through initiatives and external speakers.

As the Group Managing Director of Brand, Social and Influence at Ketchum, Estelle is a champion of the innovation and evolution of media and influence. She uses this to continually hone her expertise in integrated channel strategy and creative campaign execution. Estelle regularly uses the learnings from her beloved time spent each week as a volunteer Rainbow and Brownie leader to drive a culture of passion-led learning throughout the talented Ketchum team. Her award-winning work includes M&S, KFC, Public Health England, Visa, PokerStars, McCain and easyJet. She’s just a little bit proud that two of those campaigns were in PR Week’s top ten of the decade. Estelle’s favourite music artist is Cher Lloyd, but we can’t all be perfect.

Noor is Group Managing Director of the Corporate Community and Research & Analytics for the UK, delivering reputation building communications strategies that are powered by data led insights and deliver measurable impact for businesses across all sectors. Brands she has supported include Ford, HP, Shell, All Nippon Airways, Ferrari, International Airlines Group and ASICS to name a few. With a background in both corporate and consumer communications, Noor is uniquely positioned to help brands and their leaders navigate a complex, disruptive operating environment through a culture and human first lens. Noor has been named in the PR Week Power Book from 2019-2024, which recognises influential and leading PR professionals.

Katy is a senior communications specialist with over 20 years’ experience in creating and implementing health programmes at a Global, pan-EU and local level for blue chip pharmaceutical companies, non-governmental and patient organisations, and has been based both in the UK and US. At Ketchum, she oversees both the PR and comms teams as well as the ‘med-ed’ (medical education) and MedComms functions in an integrated role. Prior to this, she was Deputy MD for Havas Life Medicom, where she helped to establish and grow the PR and comms business, as well as leading on DE&I and mental health for the agency. She is a senior client adviser and creative problem solver. She has extensive expertise in crisis management, corporate and brand communications, employee engagement, change management and patient education programmes, and is experienced across a range of therapeutic areas.

Luke is UK Head of Creative and works across Ketchum UK’s entire portfolio of clients. One of the UK creative industry’s most awarded earned media minds, he utilises insightful thinking to place brands into culture, resulting in effective ideas that have the power to persuade, change behaviour and make people act.

From FMCG to automotive, healthcare to charity, Luke’s work and mentorship has led to work that’s changed government policy, raised millions in charitable funds, shifted product and, yes…won multiple Cannes Lions.

Rick heads up our Research & Analytics department. He is passionate about the power of insights to deliver communications excellence and measurable impact. He has an award-winning track record for creating original research solutions and building teams with an innovation mindset. With more than two decades of experience leading both agency and client-side teams, Rick has a unique perspective on how partner and collaborate most effectively with clients. His experience spans FMCG, FS and Retail.

Jo-ann Robertson is CEO, Global Markets at global communications consultancy Ketchum. The 2022 recipient of Women in Marketing’s global PR Communicator of the Year Award, she started her career as a political advisor and broadcast journalist, before spending the last 20 years in communications consultancies. Jo-ann is a passionate believer in diversity and inclusion, both as the right thing to do and as a driver of business results, leading Ketchum’s global DE&I strategy and overseeing the business’ overall ‘Make Space for Progress’ agenda worldwide. Over the past three years Ketchum has transformed the diversity of the workforce as well as building a truly inclusive workplace. This has been evidenced by securing the Silver accreditation from Creative Equals (and being their highest scoring organisation ever). Jo-ann is a deep client counsellor working with key clients including P&G, Mastercard, Samsung, and The LEGO Foundation. In her spare time Jo-ann is Chair of Young Women’s Trust, a charity fighting for economic justice for women aged 18-30.

Kirsty brings over 15 years’ HR experience, gained in the media sector, having previously worked for LEWIS. Kirsty works closely with the CEO, Global Markets and senior leadership teams to create engaging talent plans that support Ketchum’s strategic priorities. Kirsty also works closely with the Global Markets senior HR leaders to drive consistent employee experience across multiple offices. She is passionate about creating a diverse and inclusive working environment for all and making Ketchum a great place to work.

Born on the rock of Gibraltar. Sri Lankan / Malaysian blood. British by design.
Indy is an award-winning Creative with 12 years’ experience across a multitude of creative industries.
He started his career as an artist showing work at The Serpentine Gallery and the Tate & Whitney Museum of American Art in New York before writing a TV show for Channel 4, produced by Charlie Brooker.
A few years later he moved into Advertising where he wrote and created award-winning work including the Thierry Henry Sky Sports film. It was the most viewed advert in 24hrs, making Facebook history with 21 million views and the 3rd most watched ad in the world for that week.
Indy has worked at agencies including Kindred, Brothers and Sisters, Weber Shandwick and Edelman Deportivo where he has CD’d award winning campaigns across Xbox, HSBC, Sky, Unilever & The UN.
Along the way he has won at: Eurobest, D&AD, Cannes, One Show, PR Week, Guardian Top TV Show of the year, Clio and on the jury for the British Arrows, PR Week, Campaign and continues to do talks for: Huffington Post, Cannes, Dubai Lynx, BFI and Channel 4.

Deirdre is the Procter & Gamble Global Client Partner for Ketchum and a network of OPRG agencies, which operate as a construct called MMK+. Her role is to bring the best of the network to the P&G business, from top talent to OPRG and OMC innovation, growing the P&G revenue and strengthening the reputation of MMK+ as an invaluable partner. Deirdre has over twenty years’ brand communications experience across a broad spectrum of sectors including FMCG, Technology, Consumer Health and Luxury, and a track record of innovative brand building and growth.  She has a customer-centric approach to global and local audiences in multiple channels, combining business acumen and analytical skills with a sensitivity for impactful narrative development. Deirdre’s expertise lies in brand building (brand vision, strategy, equity definition, narrative development, storytelling, integrated communications and influencer marketing), reputation building (stakeholder influence and brand protection) and business strategy. She has extensive operational experience of network management, leading large diverse teams across multiple cultures and countries.