News + Views
Let’s not just come up with an Out Of The Box idea. Let’s really crawl out of a box.
In an effort to reach back pain sufferers in an unconventional manner, ThermaCare launched an educational and sampling program that invited thousands of back pain sufferers to experience the healing power of heat. Ketchum developed an integrated approach using online and offline influencers, micro-targeting – and why not – a contortionist in a glass box.
Take a look at what we heard, saw, learned and experienced this year at the Cannes Lions Festival of Creativity.
As writers, we have one predominant goal: To make the reader’s job easier. If we don’t, we’ll lose them with one quick click of the mouse. And the competition is quite intense. Today, on average, those with internet access spend seven hours online daily.¹ So, if a blog or press release or op-ed or web content […]
My first ever Cannes Lions International Festival of Creativity certainly didn’t disappoint. There was sunshine, rosé (of course) but – most importantly – inspiration literally everywhere you turned. Each afternoon, I found myself walking the same path back to the basement of the Palais; not because it had air conditioning – okay, well, maybe a […]
