CANNES, France, June 21, 2017 – Leading communications consultancy Ketchum, in partnership with global marketing and technology agency DigitasLBi, won the Grand Prix for Creative Data for its work on Whirlpool’s “Care Counts” program last night at the 64th annual Cannes Lions International Festival of Creativity in Cannes, France. Ketchum also won an additional three Cyber Lions for its work on behalf of clients. This brings the firm’s total 2017 Lions to 26 – one Grand Prix, eight Gold Lions, nine Silver Lions and eight Bronze Lions.
“The Cannes Lions Festival is a celebration of creative excellence, and Ketchum is honored to accept the Grand Prix for our work in partnership with Whirlpool and Digitas,” said Rob Flaherty, chairman and CEO of Ketchum. “This festival is the pinnacle of the marketing and PR industry, and it takes exceptional work to rise to the top and stand out among the world’s best creative campaigns. We’re proud to make a difference and help our clients break through.”
William Beck, vice president of brand marketing at Whirlpool, added: “We knew Care Counts was special from the very beginning. We are honored that so many others have seen the power of this amazing program, the Whirlpool brand and our team.”
Last night, Ketchum and its clients won Lions in the following categories:
Creative Data Lions
GRAND PRIX: CREATIVE DATA COLLECTION & RESEARCH
“Care Counts”
Whirlpool with DigitasLBi and Ketchum
Cyber Lions
GOLD LION: CO-CREATION & USER GENERATED CONTENT
“Cheetos Museum”
Cheetos with Goodby Silverstein & Partners, OMD, Ketchum and The Marketing Arm
SILVER LION: COMMUNITY BUILDING/MANAGEMENT
“#NuggsforCarter”
Wendy’s with VML, Mediavest Spark and Ketchum
SILVER LION: FOOD & DRINKS
“Cheetos Museum”
Cheetos with Goodby Silverstein & Partners, OMD, Ketchum and The Marketing Arm
BRONZE LION: REAL-TIME RESPONSE
“Twitter Beef”
Wendy’s with VML, Mediavest Spark and Ketchum
Integrated Lions
SILVER LION: FOOD & DRINKS
“Cheetos Museum”
Cheetos with Goodby Silverstein & Partners, OMD, Ketchum and The Marketing Arm
In addition, Ketchum (as part of MMK+) won two Gold Promo & Activation Lions, one Bronze Entertainment Lion, one Bronze Film Lion, as well as one Gold and two Silver Health & Wellness Lions.
Ketchum and its clients won 18 Lions earlier in the week, with 11 PR Lions, four Health & Wellness Lions and three Promo & Activation Lions.
The Cannes Lions International Festival of Creativity was established in 1954 and is generally viewed as the pinnacle of the annual awards season for the global communications industry.
In 2009, Ketchum was honored with one of the first ever PR Lions for its “Häagen-Dazs Loves Honey Bees” campaign. In 2011, Ketchum, as part of OneVoice, won a Silver PR Lion on behalf of Philips, and in 2013, the firm won seven PR Lions and two Promo & Activation Lions across nine categories. In 2014, Ketchum won two PR Lions and one Promo & Activation Lion across three categories, and in 2015, the firm won a Bronze PR Lion with client Fashion Revolution. Last year, Ketchum won a Bronze PR Lion for Caritas International and a Promo & Activation Lion for work with Gillette.
About the 64th Cannes Lions International Festival of Creativity, June 17 to 24, 2017, Palais des Festivals, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 40,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile and Integrated advertising, as well as the best Media, Direct, PR, Integrated, Creative Effectiveness, Creative Data, Innovation, Entertainment and Music ideas. The festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 15,000 delegates from 95 countries attend a week-long program of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
About Ketchum
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The winner of 45 Cannes Lions and an unprecedented five PRWeek Campaign of the Year Awards, Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit maintenance-ketchum-global.pantheonsite.io.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
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