News + Views
Posts: Meg Morgan
How responsible should brands be in driving sustainability and changing consumer behaviour?
by Meg Morgan | August 21, 2012
At a recent roundtable hosted by Ketchum Pleon London, industry experts Adam Elman, Head of Delivery Plan A, Marks & Spencer; Dr Sally Uren, Deputy Chief Executive, Forum for the Future; David Metcalfe, CEO, Verdantix; Mark Hopkinson, Head of New Business UNICEF UK as well as Meg Morgan, the sustainability lead, for Ketchum Pleon London debated […]
Future Proofing Our Natural Capital And Driving The Global Economy
by Meg Morgan | February 20, 2012
When the world leaders get together at the Rio+20 conference in Brazil in June you should expect an ambitious agenda and some inevitable jostling of vocals on proposed Sustainable Development Goals. Are SDG’s going to save our planet?
The Sustainable Choice — Changing the Way Consumers Think
by Meg Morgan | January 30, 2012
Sustainability reports are not new. Companies perceived by the public as having the greatest impact on our environment and society have been producing these reports for years – and usually they show an incremental improvement in their environmental impact over the years – as you’d expect. The purpose and quality of these reports also varies […]
