News + Views
Maxine Enciso
(she/her/hers)
Maxine is an SVP and Ketchum Los Angeles Marketplace Leader who currently co-leads Ketchum’s DE&I specialty. The bulk of her 20+ year career has focused on reputation management and corporate communications. During this time, she’s led several award-winning campaigns for clients across multiple industries, including programs that reached multicultural audiences. She applies her expertise in building and protecting brand reputation with a deep understanding of diverse audiences to DE&I client engagements. In her spare time, she serves as president of the Hispanic PR Association-LA and is a past chair-elect for the American Cancer Society California Division. A native Angeleno, Maxine graduated from the University of Southern California.
Posts: Maxine Enciso
Does Corporate America Have the Fortitude for True DE&I?
by Maxine Enciso and Michelle Abtahi | June 21, 2022
In the wake of the 2020 police murder of George Floyd, which reignited a national reckoning on racial justice, corporations and brands were seemingly quick to answer the calls for greater transparency and accountability. One organization after another announced wide-ranging social justice and diversity, equity and inclusion (DE&I) commitments, promising a sea change. But only […]
Don’t Just Be an Ally to Your New Chief Diversity & Inclusion Officer. Be A Partner.
by and Maxine Enciso | September 23, 2021
Let’s face it: stepping into the role of Chief Diversity Officer (CDO) is no easy feat. The resurged attention on the Black Lives Matter movement in the summer of 2020 accelerated a recent trend: LinkedIn found that the number of people with job titles associated with leading diversity, equity and inclusion (DE&I) efforts at their […]
Get Comfortable Being Uncomfortable with Workforce Diversity Data
by Maxine Enciso and | March 10, 2021
Over the past several months, you may have seen headlines in top-tier business media about companies releasing workforce diversity data. In some instances, these companies shared the data in tandem with new representation commitments. Some companies have boldly connected their commitments to executive pay and bonuses, while others are investing in their employees by focusing […]
Hispanic Heritage Month 2020—Not the Year for a Fiesta
by Maxine Enciso | October 20, 2020
Each year, many companies, organizations and brands observe the period between September 15 and October 15 as Hispanic Heritage Month—an annual monthlong homage to the Latinx community. In years past, this observance was marked by brand promotions, large-scale concerts and content designed to celebrate and recognize Latinx “cultura.” Although these activations—whether large or small—have been […]
