by Matt Anger | March 14, 2016

The time has arrived for thousands of office pools, bracket challenges and, perhaps most importantly, some incredible basketball. Even the President of the United States takes time to fill out his bracket and watch games. But for marketers, March Madness opens up endless opportunities to showcase their creativity and be disruptive (click to tweet).

by Matt Anger | October 27, 2015

I recently attended the Advertising Age Data Conference in New York. The conference brought together leading data scientists and marketers from around the country to highlight the strong connection between analytics and marketing–and how companies are using data in smarter ways to meet their business needs. My mission was simple: Explore the most effective ways […]