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Posts: Juliette Terrazas
How to Future Proof Your Organization from Reputational Risk
by Andrew Moesel and Juliette Terrazas | September 18, 2019
It is the great dream of meteorologists and gamblers to be able to predict the future. Business leaders are likely a close third behind them. If history has taught us anything, however, it is that the world—and, by extension, business—is unpredictable. The old maxim tells us to expect the unexpected, and yet we often still […]
Finding Your Brand’s Technology White Space
by Melissa Kinch and Juliette Terrazas | June 11, 2019
In 2019, and beyond, every brand is a technology brand or will soon seek to be recognized as one. All roads lead to and through technology. From retailing icons to disruptive startups, B2B stalwarts to “true” tech providers, companies across every industry and geography have a technology story to tell. But what exactly is it? […]