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Posts: James Berg
Pokémon Go: Proof Consumers are Ready for Augmented Reality
by James Berg | July 13, 2016
Around the world, interest in the newly released Pokémon Go game has been so high that user stress periodically stopped the game from working properly. The number of daily active users is already set to eclipse that of Twitter and the internet cannot stop talking about it. So, what does this show us as communications […]
Virtual Reality: Five Insights for Communications Professionals
by James Berg | October 15, 2015
When Facebook recently rolled out 360-degree video capabilities on the platform, it was a reminder that Virtual Reality (VR) headsets are set to be in consumer hands in 2016. This industry has been forecasted by Digi-Capital to surpass $30 billion in revenue by 2020. So, how can/will the communications profession embrace and inevitably utilize this technology? […]