by Jackie Burton | May 15, 2014

A decade after its debut, I was thrilled to attend my very first M2W: the Marketing to Women Conference. Working in public relations I’m fortunate to regularly see very smart and poised women captivate a room and build a relationship with an audience of strangers. It’s an impressive sight to behold. But at M2W, there […]

by Jackie Burton | October 17, 2013

As I settled into my hotel in San Francisco last night, I noticed the magazine on my coffee table dubbing San Francisco the City of Creativity. I have to admit that the New Yorker in me did a slight guffaw. Sure, San Francisco has a lot going for it. It’s arguably one of the most […]

by Jackie Burton | June 21, 2013

I have to admit that, as a first-timer to Cannes – the city and the festival – I found myself a bit overwhelmed at various points. The scenery, the people, the imagery, the work being featured, and the events – they all scream for your attention. So I welcome a subtle shift in tone as […]

by Jackie Burton | November 17, 2011

Last week, I had the pleasure of attending PRWeek’s Next Conference. There was a lot of interesting content delivered by engaging speakers. One of the themes that emerged was how the consumer has become the editor, in charge of determining what content they want to consume. I guess that’s pretty obvious these days – people […]

by Jackie Burton | October 19, 2011

Today at Ketchum, we’re honoring a legend, a friend and a mom to us all. Arlyne Soodik, the New York office’s retired longtime receptionist, has passed away. For nearly 20 years, she was a fixture at Ketchum, and even now, nearly four years after she left the agency, her impact on the people who worked […]