News + Views
Posts: Don Bartholomew
Where is Your Organization on the Social Media Listening Maturity Model?
by Don Bartholomew | July 26, 2012
Quite often I am asked to consult with a company on their social media listening strategy. Their initial question more times than not is about the listening platform they should use. But it is increasingly common for the questions to be more sophisticated and the ambition behind them to be much greater. Companies with experience […]
Three Fundamentals of Great Social Media Measurement
by Don Bartholomew | March 16, 2012
This post first appeared on: http://metricsman.wordpress.com/2012/02/20/three-fundamentals-of-great-social-media-measurement/ If you want to evaluate the robustness and effectiveness of your approach to social media measurement, ask yourself these three fundamental questions: Does the approach measure the ‘right’ things in order to show the business impact of the programs and initiatives? Will stakeholders of the report receive the data […]
