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Posts: Charlotte Haigh
Creativity Study: PR Industry Must Prove Creative Value To Business
by Charlotte Haigh | December 18, 2013
The 2013 edition of the landmark Creativity In PR study reveals that creativity is critical to how businesses perceive PR value, even as the PR industry struggles to find a business model that can help it genuinely prove its creative capabilities. The Creativity in PR report is co-authored by the Holmes Report and creativity experts NowGoCreate, […]
Break Through Buzz: So Good, It’s Scary
by Charlotte Haigh | November 8, 2013
Check out some of the most eye-catching campaigns and inspiring innovations shared recently by members of our global Creative Community.
Break Through Buzz: The Ad That Wasn’t There
by Charlotte Haigh | October 25, 2013
Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.
If You Don’t Have Anything Good to Say…
by Charlotte Haigh | October 14, 2013
One of the “perks” of my job is being able to attend conferences. Since inspiration can come from anywhere and I work on clients ranging from banking services to booze, it’s important that I step out of the office and soak up knowledge from a seat in a slightly cramped auditorium every once in a […]
Break Through Buzz: Engaged and Married in One Day
by Charlotte Haigh | October 11, 2013
Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.
Break Through Buzz: Spoiler Alert
by Charlotte Haigh | September 27, 2013
Break Through Buzz is the creative stuff that impressed Ketchum’s creative community this week. Check out what captured our imaginations and inspires us to keep pushing the boundaries of possibility.