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Posts: Bob Peterson
Telling Client Stories of Hope and Heroism: A Q&A with the EVP of Ketchum Studios
by Bob Peterson and Denise Kaufmann | April 27, 2020
Bob Peterson, executive vice president and day-to-day lead of Ketchum Studios, talks with North America Director of Client Development Denise Kaufmann about why it’s important for brands to speak out and share stories amidst uncertainty—and what it’s like to run a full-scale studio from your basement. DK: In this environment, many clients are hesitant to […]
How Documentary Storytelling Sparks Passion, Participation and the Realization of Big Ideas
by Bob Peterson | May 3, 2019
“Storytelling”… the buzzword du jour in marketing. But what does it actually mean in this modern social media landscape? We know that brands want to share their messaging and be noticed by “telling their story.” We also know there is a lot of clutter on many digital platforms – from traditional advertising and influencer to […]
Capturing Cannes: Challenging How We Look and Listen
by Bob Peterson | June 23, 2017
My goals this week at the Cannes Lions International Festival of Creativity were to observe, listen, look, engage, and document the event through the power of video and sound. I wanted to capture the essence of Cannes: the work being displayed, the discussions being had and the inspiration it all sparks.
The Future of Storytelling is Virtual
by Bob Peterson | August 10, 2016
Imagine sitting in the front row at one of the highest-rated basketball games of all time: Game 7 of the 2016 NBA finals. Over 30 million people tuned in to watch the Cavaliers’ historic win over the Golden State Warriors in Oracle Arena. Now, imagine being completely immersed in a front-row experience from the comfort […]