by Bill Reihl | March 24, 2017

SXSW is well-known as the launchpad for many technology start-ups like Twitter, FourSquare and Meerkat. While there are fewer breakout launches these days, the tech talk was still abundant with panel after panel diving deep on AI, VR, AR and an entire alphabet soup of acronyms changing the media, communications and computing landscape. One thing […]

by Bill Reihl | June 15, 2016

With Father’s Day just around the corner in the U.S., it seems like an appropriate time to reflect on what it means to be a father or “Dad” today. The long standing tradition of the stoic, uninvolved father has been challenged for many years, but now more than ever we are seeing evidence of Dads […]

by Bill Reihl | October 20, 2015

Men are big, lumbering dopes who hate shopping, love cars and whose singular view of romance is a 4:00 PM dash to the florist the day before Valentine’s Day, right? Of course not. We all know that a stereotypical view of the modern man is as accurate–and potentially offensive–as a 1960s view of all women […]

by Bill Reihl | July 1, 2015

Last Friday’s SCOTUS decision for marriage equality was a historic event and, while there were some vocal detractors, the chorus of those celebrating the decision was heard far and wide – coming from individuals, organizations, governments and notably, brands. The speed with which rainbow hued celebratory logos, specialized social media content, print ads and even […]

by Ruth Yearley and Bill Reihl | June 24, 2015

A Cinderella Story By Ruth Yearley I recently attended the 3% Conference in London, where, over a powerful video of women making a difference, played Helen Reddy’s anthem, “I Am Woman, Hear Me Roar.” So I was excited to attend the Cannes Lions in all their roaring glory. I was particularly interested in the newest prize, […]

by Bill Reihl | June 13, 2014

With Father’s Day just around the corner there has been much talk about the evolution of the modern man and today’s dads. So who is the modern man and what does he want? We were curious too since much of our work and many of Ketchum’s clients focus on the male consumer.  So we asked […]