by Alastair Sibley | September 24, 2013

Ketchum Q&A with Alastair Sibley, Community Strategist, Ketchum. Q: How can I build a community around my brand? A: Community discussions about food are all-pervasive online because most people feel they’re experts on the subject. We hold opinions on what we do and don’t like about it, we don’t need any qualifications in order to […]

by Alastair Sibley | May 1, 2013

In the light of several recent high-profile twitter account hacks such as The Associated Press, The Guardian and NPR, the news that twitter is trialing two-step authentication is welcome. However this change, when implemented, may catch unprepared agency and corporate tweeters on the back foot and unable to post from accounts. The issue stems from […]

by Alastair Sibley | December 28, 2012

The recent rollout of Google+’s Communities looks a lot like Facebook’s own Groups. Have you noticed? Inevitably it has led to people calling time on Facebook. Advocates of the new platform claim that we head to Google+ if we want our brands and communities to thrive. The challenge with these comments is that they assume, […]