by Adam Kornblum | November 4, 2011

Truth is, I’ve been sick all week. So, to get back in the loop, I’ve turned to my Ketchum colleagues’ tweets. From what I can see, we’ve had a big week. We’ve seen how a lobster restaurant utilizes Foursquare for free advertising (and doubles their sales at the launch of their new location), we’ve got […]

by Adam Kornblum | September 1, 2011

There’s a lot of debate over which social network is superior. I posted the link below on the Facebook wall of Jonathan Kopp, global director of Ketchum’s digital media group, and he responded with “why choose?” I thought that was a good question; yet, I wasn’t sure how this was possible. Moments later, I got a […]

by Adam Kornblum | August 16, 2011

I can’t stop myself. I have to post this video from America’s Got Talent because these kids managed to capture nationwide media attention and get over 1,300,000 views on YouTube using elements that every PR and marketer hopes to capitalize on. So what did they do? Watch the video first . . .  First off, how […]

by Adam Kornblum | July 28, 2011

The video chatting competition between juggernauts is on! You have Google+’s video “hangouts” in one corner and Facebook-Skype video chat in the other corner. . . In my blog post last week (“My Meeting with Jonathan Kopp plus Google+”), I was able to record Jonathan Kopp, Global Director of our Ketchum Digital group, switch to a random […]

by Adam Kornblum | July 18, 2011

For those of you who don’t know me, one of my tasks at Ketchum is to manage Ketchum’s Facebook page. (Yes, that was me shamelessly plugging Ketchum’s page. Please “like” it!) Anyway, I was in a meeting with Jonathan Kopp, Global Director of our digital media group, Ketchum Digital, and in the middle of our […]

by Adam Kornblum | February 16, 2011

“It has been well-established by researchers that those who can effectively read and interpret nonverbal communication, and manage how others perceive them, will enjoy greater success in life than individuals who lack this skill.” — Daniel Goleman, Emotional IntelligenceThere’s a lot to be said when it comes to observing the world around you. However, what […]