CANNES, France, June 22, 2018 – Leading global communications consultancy Ketchum was honored with 30 Cannes Lions for its work on behalf of its clients, including the Titanium Lion and Glass Lions Grand Prix for its work with Libresse’s “Blood Normal” campaign in partnership with AMVBBDO, Somesuch, Trim Editing, 750MPH, The Mill and Framestore.
Considered one of the most coveted awards of the Cannes Lions, Titanium Lions celebrate game-changing campaigns that break new ground in branded communications through “provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry and moves it forward,” according to Titanium Lions juror Jason Xenopoulos. The Glass Lion for Change celebrates culture-shifting creativity that seeks to change the world by positively impacting ingrained gender inequality, imbalance or injustice. With “Blood Normal,” feminine hygiene products brand Libresse took a vocal public stand to challenge society’s longstanding taboos and double standards when it comes to the representation and discussion of women’s menstrual blood in popular media and culture.
“This campaign required real bravery and an unwavering commitment to fighting for what is right,” said Barri Rafferty, partner, president and CEO of Ketchum. “Gender inequality is one of the most important issues facing the world today, and we are proud of our role in helping Libresse bring attention to the subject and generate lively discussion about women’s health.”
Ketchum and agency partners Goodby Silverstein & Partners, OMD, Caviar TV, Company 3, Whitehouse Post, One Union Recording and The Marketing Arm also were awarded a Gold Creative Effectiveness Lion for “Cheetos Museum” on behalf of client Frito-Lay. The Creative Effectiveness Lion celebrates measurable impact of creativity, demonstrating long-term results of how the work drove tangible business effects, was instrumental to cultural change, or was integral in the achievement of brand purpose. In the campaign’s first year, “Cheetos Museum” won four Gold Lions and two Silver Lions at the 2017 Cannes Lions Festival.
In addition to the Titanium and Grand Prix, Ketchum and its clients won nine Gold Lions, six Silver Lions and 13 Bronze Lions across 13 Lions award ceremonies – Brand Experience & Activation, Creative Data, Creative Effectiveness, Direct, Entertainment, Entertainment for Music, Health & Wellness, Media, Mobile, Outdoor, PR, Radio & Audio and Social & Influencer – which were held this week at the 65th annual Cannes Lions International Festival of Creativity in Cannes, France. These latest awards, including those for Ketchum companies Harrison & Shriftman and Emanate Germany, bring Ketchum’s total Cannes Lions wins to 75 since PR was first recognized by the festival in 2009.
“At Ketchum, we strive to be curious, brave, inspiring and a force for good. These award wins are a reflection of those values and the hard work of our people, who work tirelessly to help our clients deliver bold, creative and strategic campaigns that break through,” said Rafferty.
Ketchum and its clients won Cannes Lions in the following categories:
Titanium Lions
TITANIUM LION
“Blood Normal”
Libresse with AMVBBDO, Somesuch, Trim Editing, 750MPH, The Mill, Framestore and Ketchum
Glass Lions
GRAND PRIX: GLASS LION FOR CHANGE
“Blood Normal”
Libresse with AMVBBDO, Somesuch, Trim Editing, 750MPH, The Mill, Framestore and Ketchum
Creative Effectiveness Lions
GOLD LION: CREATIVE EFFECTIVENESS
“Cheetos Museum”
Frito-Lay’s Cheetos with Goodby Silverstein & Partners, OMD, Caviar TV, Company 3, Whitehouse Post, One Union Recording, The Marketing Arm and Ketchum
Brand Experience & Activation Lions
BRONZE LION: LOW BUDGET-HIGH IMPACT CAMPAIGN
“Loving IT”
Burger King Deutschland with Grabarz & Partner, Vizeum Deutschland, Rabbicorn Films, Slaughterhouse Visual Manufacturing and Emanate Germany
Creative Data Lions
SILVER LION: DATA-ENHANCED CREATIVITY
“Prescribed to Death”
National Safety Council with Energy BBDO, m ss ng p eces, PHD and Ketchum
Direct Lions
SILVER LION: RETAIL
“Loving IT”
Burger King Deutschland with Grabarz & Partner, Vizeum Deutschland, Rabbicorn Films, Slaughterhouse Visual Manufacturing and Emanate Germany
Entertainment Lions
GOLD LION: AUDIO CONTENT
“Webeefin?”
Wendy’s with VML, Spark Foundry, Six Course and Ketchum
Entertainment Lions For Music
SILVER LION: BRAND OR PRODUCT INTEGRATION INTO MUSIC CONTENT
“Webeefin?”
Wendy’s with VML, Spark Foundry, Six Course and Ketchum
BRONZE LION: USE OF ORIGINAL COMPOSITION
“Webeefin?”
Wendy’s with VML, Spark Foundry, Six Course and Ketchum
Health & Wellness Lions
GOLD LION: NON-PROFIT OR FOUNDATION-LED EDUCATION AND AWARENESS – CREATIVE DATA ENHANCEMENT
“Prescribed to Death”
National Safety Council with Energy BBDO, Ketchum, m ss ng p eces and PHD
Media Lions
BRONZE LION: USE OF STUNTS
“Loving IT”
Burger King Deutschland with Grabarz & Partner, Vizeum Deutschland, Rabbicorn Films, Slaughterhouse Visual Manufacturing and Emanate Germany
Mobile Lions
BRONZE LION: TECHNOLOGY – AR
“Snapchat Music Video”
Bacardi with BBDO, OMD, North Kingdom and Harrison & Shriftman
Outdoor Lions
GOLD LION: AMBIENT – DISPLAYS
“Prescribed to Death”
National Safety Council with Energy BBDO, m ss ng p eces, PHD and Ketchum
GOLD LION: AMBIENT – SPECIAL BUILD
“Prescribed to Death”
National Safety Council with Energy BBDO, m ss ng p eces, PHD and Ketchum
SILVER LION: AMBIENT – LIVE ADVERTISING AND EVENTS
“Loving IT”
Burger King Deutschland with Grabarz & Partner, Vizeum Deutschland, Rabbicorn Films, Slaughterhouse Visual Manufacturing and Emanate Germany
PR Lions
SILVER LION: LOW BUDGET-HIGH IMPACT CAMPAIGN
“Loving IT”
Burger King Deutschland with Grabarz & Partner, Emanate, Vizeum Deutschland, Rabbicorn Films and Slaughterhouse Visual Manufacturing
BRONZE LION: BRAND VOICE AND STRATEGIC STORYTELLING
“Loving IT”
Burger King Deutschland with Grabarz & Partner, Emanate, Vizeum Deutschland, Rabbicorn Films and Slaughterhouse Visual Manufacturing
BRONZE LION: PUBLIC AFFAIRS AND LOBBYING
“Prescribed to Death”
National Safety Council with Ketchum, Energy BBDO, m ss ng p eces, PHD, Flare BBDO and The Mill
BRONZE LION: USE OF EVENTS AND STUNTS
“Prescribed to Death”
National Safety Council with Ketchum, Energy BBDO, m ss ng p eces, PHD, Flare BBDO and The Mill
Radio & Audio Lions
GOLD LION: RETAIL
“Holding It Down”
Wendy’s with VML, Spark Foundry, Six Course and Ketchum
GOLD LION: RETAIL
“Rest in Grease”
Wendy’s with VML, Spark Foundry, Six Course and Ketchum
GOLD LION: RETAIL
“Twitter Fingers”
Wendy’s with VML, Spark Foundry, Six Course and Ketchum
BRONZE LION: USE OF MUSIC
“Holding It Down”
Wendy’s with VML, Spark Foundry, Six Course and Ketchum
BRONZE LION: USE OF MUSIC
“Rest in Grease”
Wendy’s with VML, Spark Foundry, Six Course and Ketchum
BRONZE LION: USE OF MUSIC
“Twitter Fingers”
Wendy’s with VML, Spark Foundry, Six Course and Ketchum
Social & Influencer Lions
GOLD LION: COMMUNITY BUILDING AND MANAGEMENT
“Talk Social to Me”
Wendy’s with VML, Spark Foundry and Ketchum
SILVER LION: REAL-TIME RESPONSE
“Talk Social to Me”
Wendy’s with VML, Spark Foundry and Ketchum
BRONZE LION: FOOD AND DRINKS
“Music Liberates Music”
Bacardi with BBDO, OMD, Phantoscopic and Harrison & Shriftman
BRONZE LION: PARTNERSHIPS
“Music Liberates Music”
Bacardi with BBDO, OMD, Phantoscopic and Harrison & Shriftman
BRONZE LION: SPONSORSHIP AND BRAND PARTNERSHIP
“Music Liberates Music”
Bacardi with BBDO, OMD, Phantoscopic and Harrison & Shriftman
Ketchum and its clients were shortlisted for 42 additional awards across 13 Lions shows.
The Cannes Lions International Festival of Creativity was established in 1954 and is generally viewed as the pinnacle of the annual awards season for the global communications industry.
Ketchum’s parent company, Omnicom Group, was named the Cannes Lions’ 2018 Holding Company of the Year, which is determined by calculating the most shortlisted and winning entries among the holding company’s member firms.
For the second consecutive year, a Ketchum team represented the U.S. in the Young PR Lions competition. Ketchum’s Kelly Kenny, strategic and creative planner, and Gabrielle Low, senior manager of business development, competed for a brief on behalf of nonprofit Amnesty International. In addition, for the eighth consecutive year, Ketchum sponsored the Cannes Young Lions Marketers Competition, designed to recognize talented young in-house marketers, age 30 or under, working for client companies in 18 countries around the world. The Young Marketers had the opportunity to showcase their ideas in front of industry leaders from top global companies attending the Cannes Lions Festival.
About the 65th Cannes Lions International Festival of Creativity, June 18 to 22, 2018, Palais des Festivals, Cannes, France
The International Festival of Creativity, also known as Cannes Lions, is the world’s leading celebration of creativity in communications and encompasses Lions Health, Lions Innovation and Lions Entertainment. Founded in 1954, the festival takes place every June in Cannes, France. As the most prestigious international annual advertising and communications awards, over 40,000 entries from all over the world are showcased and judged at the Festival. Winning companies receive the highly-coveted Lion trophy, a global benchmark of creative excellence, for Film, Print, Outdoor, Interactive, Radio, Design, Product Design, Promo & Activation, Film Craft, Mobile and Integrated advertising, as well as the best Media, Direct, PR, Integrated, Creative Effectiveness, Creative Data, Innovation, Entertainment and Music ideas. The festival is also the only truly global meeting place for advertisers, advertising and communication professionals. More than 15,000 delegates from 95 countries attend a week-long program of exhibitions, screenings and talks by worldwide thought leaders. As the networking and learning opportunity of the year, Cannes Lions is the must-attend event for anyone involved in brand communications.
About Ketchum
Ketchum is a leading global communications consultancy with operations in more than 70 countries across six continents. The Holmes Report’s Creative Agency of the Year, Ketchum is the winner of 75 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards. Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.
# # #
