News + Views

The Ketchum Blogpurple arrow Research + Reportsyellow arrow

Interview With Yoni Bloch at South by Southwest

Ketchum author Jonathan Kopp

Jonathan Kopp
March 24, 2011

Last week, I had the opportunity to attend South by Southwest with Ketchum colleagues from a range of offices, practices and client teams. As luck would have it, colleagues and I were armed with a Kodak video recorder and managed to land some cool interviews with the likes of Guy Kawasaki, Yoni Bloch (Israeli rock band member, TV star, and CEO and co-founder, Interlude), and more.

Here’s the first of these interviews, with Israeli rock and TV star Yoni Bloch. As you watch it, you might be thinking the same thing as many other people: “Does Jonathan fantasize about being a TV news reporter?!” The answer is no. Enjoy the video!


related posts

Person creates TikTok video participating in the popular Bottle Flip Challenge.

Earned Media Tactics: 5 Ways Brands Can “Pop” in Pop Culture Media Moments

As we scroll through our social media feeds and flip through TV channels, brands are popping up in pop culture moments. Whether it’s big events like the Super Bowl and the Academy Awards or small ones like what’s trending on Netflix and the latest TikTok trend, when brands are involved in these cultural conversations, PR […]

Apes, Beanie Babies and Communities – The ABCs of NFTs

Apes, Beanie Babies and Communities – The ABCs of NFTs

Let’s take a journey back to the ‘90s for a minute: Britney Spears on your sticker-covered CD player, Dunkaroos in hand as you dangle a stretched out cord on the landline chatting with a friend— your favorite Beanie Baby perched proudly on the shelf. Pretty vivid, right? Except now that Peanut the Elephant, the Beanie […]

7 Media Landscape Trends to Watch Now

7 Media Landscape Trends to Watch Now

The start of 2022 brought uncertainty as we navigated the Omicron variant and once again needed to take a nimble and quickly evolving approach with media, including at key events such as CES. Now as restrictions once again relax across the US, brands are having to assess the best avenues to engage journalists to ensure […]