Approximately 60% of TikTok users are between the ages of 16-24, and are members of the coveted Gen Z audience who are likely to consider themselves “foodies” and seek culinary inspiration via #FoodTok.  

Last week, Ketchum Food leaders and a panel of esteemed experts and TikTok food influencers explored how Gen Z’s influence can move products on shelves.

We discussed: 

Why do specific recipes go viral? How can brands reach Gen Z? What actions can brands take to apply influencer marketing strategies through #FoodTok?   

We uncovered a variety of insights during a power-packed influencer marketing #FookTok webinar.  

In case you missed it, watch the video below: 

For information, please reach out to Jimmy Szczpanek, EVP and managing director at Ketchum’s Food & Cultivate consultancy services.