Cutting through the news noise

Challenge:

Competition for media attention is fierce – especially during trade shows. And when engaging with a diverse corps of horizontal and vertical trade media, each with specific interests and needs, it is especially important to stand out from the crowd. Put simply, we needed to cut through the trade show noise to help our client make a splash with their innovation and sustainability news. 

Solution:

We curated a global media strategy based on key insights from our extensive trade media expertise and an audit of over 50 editors worldwide. As such, we provided a tailored experience for each media stakeholder – delivering timely, customized content per industry sector which considered each editor’s preferred formats and languages. We also generated personalized engagement opportunities to allow journalists to craft unique story angles for the most impactful coverage.  

Results:  

• 67 direct media engagements during the show 
• 41 interviews with our clients’ executives and experts 
• 40 media articles published 
• 930+ visits to the dedicated online media center 
• 31 news stories published on media outlets’ social channels, generating 220+ engagements.