Carving out industry leadership in digitalization

Challenge:

Digitalization is no longer a nice-to-have – it’s a must. Our client needed to carve out their position as an industry leader in a fast-growing digital landscape.  

Solution:

Using the client’s flagship predictive intelligence product design capability as a foundation, we designed and executed a global thought leadership campaign to foster external engagement and build industry positioning.  We deployed the campaign across multiple channels – covering traditional media, social media, digital, and video – as part of an integrated strategy to holistically connect with external target audience groups. 

Results:  

• 41 media articles published, including a mention in Harvard Business Review 
• 4000+ visits to a new dedicated website 
• 270+ video views  
• 800+ engagements on social media 
• 20 million+ total impressions across channels