A DATA-DRIVEN APPROACH TO CREATING WORK THAT MATTERS

The proliferation and generation of data has become an imperative to marketing. Today, brands that can precisely target audiences and intersect with consumers, in the moments that matter, with the language, content and design that matter, are the ones staying ahead of the competition and demonstrating real business impact. It sounds easy, but most brands either don’t have the right data, a way to integrate their data, or a strategic way to turn their data into insights for impact. That takes intelligence.

Intelligence is the backbone of any successful strategy; it is about data, facts, and insights that must be connected in a way that resonates with society and drive progress. The key to make those connections and build trust-based relationships is to understand people and their communities – which takes empathy.

Ketchum Brussels’ Strategic Planning team supports clients with a suite of proprietary and licensed solutions that can help marketing and communications leaders not only gather data but become data smart by turning data into insights and insights into impactful communications.

With our strategic planning approach, we harvest insights, understand audiences and cultural trends, inform creative ideas, content and channel strategy, and target goals more efficiently.