Ketchum and Porter Novelli integrate in Brussels, creating agency with unique breadth of services

On June 17, 2020, Ketchum announced the integration of its Brussels operation with Porter Novelli Brussels, creating a leading communication consultancy for healthcare, technology, manufacturing and energy, agriculture & food, FMCG & consumer goods, mobility and financial & professional services. The combined business will continue serving clients under both Ketchum and Porter Novelli brands.  

“Ketchum and Porter Novelli have true complementary capabilities, and this integration will significantly increase the breadth and scale of service offerings for our local Belgian and multinational clients,” said Mark Hume, Ketchum’s president of Europe. “Combining the local talent, experience and creativity of the two firms will bring digitally driven solutions to our clients and enrich the development opportunities for our market-leading talent in Brussels.” 

David Bentley, CEO of Porter Novelli, added, “Our focus as part of Omnicom Public Relations Group is on the success and development of our people, and of course, our clients. We believe the seamless integration of our Brussels office with our sister agency, Ketchum, will provide greater opportunity for both in the marketplace – including additional opportunities for our talent while also allowing our clients to thrive with the support of a more robust team.” 

The integration creates an extended portfolio of expertise that includes digital and social media, influencer marketing, analytics, issues and crisis management, corporate communications, internal communications and change management, and policy and advocacy on EU legislation and regulatory frameworks.