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Consumer Goods
At Ketchum Brussels, we know the consumer goods business. We specialise in delivering PR-rooted campaigns with cultural currency to garner consumers’ attention and build influence.
We do this by uncovering societal and consumer insights and distilling them into work that matters. That means devising creative concepts and narratives that resonate with your audience and sharing those stories through comprehensive content strategies.
Our experience spans areas such as consumer electronics, fast-moving consumer goods, and sports brands, and covers disciplines such as sustainability and social purpose, social media and influencer marketing, and diversity, equity and inclusion. All of this means we are well-placed to partner with you to help your brand exceed the expectations of today’s discerning consumer, while preserving brand safety.
Together, we can optimise and amplify your brand communication to win your audience’s time, as well as their attention.
DISCOVER HOW WE CAN SUPPORT YOUR COMMUNICATIONS EFFORTS
Social media & influencer marketing
Whether you need always-on content, community management, paid campaigning or data-informed optimization, our content experts can craft content that is both click-worthy and share-worthy. When it comes to influencer marketing, we’ll examine brand, audience, commercial and performance fit to build the ideal talent mix for you – keeping your reputation at the heart of the process.
Content & design
Ketchum Brussels’ content team crafts your core narratives and bring them to life through design and creatives. We help to transform your communications objectives into compelling stories and visual assets – and we provide A to Z guidance, from message development to creative delivery.
Diversity, equity & inclusion
We take a reputation management approach to inclusive communications. It is an integrated, “always on” function, not a moment in time or a single project. Using data-powered consulting models, we strive to support our clients throughout their DE&I journey.
Sustainability & social purpose
We meet you wherever you are on your sustainability journey. With expertise in the European Green Deal, the EU Greenwashing Directive, and the UN Sustainable Development Goals, we provide strategic counsel, develop data-driven communications plans and offer full-service implementation to ensure your sustainability stories reach and resonate with the audiences that matter.
Thought leadership & executive visibility
Our approach to executive positioning involves finding the sweet spot between where you are, where you want to go, and the stories only you can tell. Through thoughtful research and discovery, we develop a customized platform for each executive, which is then amplified across social, speaking opportunities or/and earned media.
Media & stakeholder relations
Media engagement is our bread and butter. When we are building a news engine, we combine three threads: the news you have, the news you make and the stances you take to help your business generate headlines. And the stories we tell reporters are written in their language, for their audiences, and put their end benefits – and society’s – front and centre.
Crisis & issues management
We help you anticipate, manage and mitigate reputational risks to protect your corporate and brand reputation. We develop and implement bespoke and structured approaches to crisis communications, using a clear and empathic voice to address your stakeholders. We also conduct reputation risk assessments to comprehensively assess the potential impact of all marketing and communications activities.
SEE OUR WORK IN ACTION
adidas x Tintin: Belgian pride meets iconic style
We crafted a dynamic PR and communication strategy for adidas’ EURO 2024 campaign, generating over 500 international headlines in under 24 hours!
Tackling period poverty in Belgium
We developed an influencer campaign to support Always in bringing their global #EndPeriodPoverty movement to Belgium.
Hair has no gender
We developed a brand campaign for Pantene Belgium that fostered LGTBQ+ acceptance through visibility, featuring an inspirational transgender role model.
Openhearted fathers
We invited men to think about the role they want to play in their family, over a cup of Douwe Egberts coffee.
MEET YOUR TEAM OF EXPERTS
Steven Platteeuw [LinkedIn]
Lead, Consumer Practice
Steven’s expertise lies in developing communications strategies at the intersection of Social + Influence + PR. He brings 15+ years of experience in the worlds of entertainment, publishing, and consultancy. His unique background gives him an edge in understanding client expectations and ensuring that their messages reach their audiences.
Nikita Scheelen [LinkedIn]
Account Supervisor
Nikita is an experienced account and project manager who has implemented multi-channel campaigns for clients across various industries. Nikita brings an in-depth knowledge of influencer marketing and media engagement.
Mohamed Lamkoref [LinkedIn]
Content and Earned Media Expert
Mohamed creates impactful media campaigns that enhance brand visibility. His role encompasses earned media strategy and relations, spokesperson training, and content creation. With a finger on the pulse, Mohamed is your trusted counsellor in the ever-evolving media landscape.
Aude De Pauw [LinkedIn]
Digital and Influencer Marketing Expert
Aude oversees Ketchum’s social channel strategies, paid media implementation and influencer approaches. She’s part of Ketchum’s Global Analytics team, leveraging our agency’s proprietary tools and tech stack for digital and social media campaign planning and measurement. Aude brings 10+ years of experience in leading media agencies such as OMG, Dentsu, Havas and GroupM.