Our leadership

• Jeroen Fermie

  Managing Director

  Jeroen Fermie

  Managing Director

  Jeroen oversees the agency’s operations and ensures we have the right capabilities to deliver innovative and high-impact work for clients. He empowers the team to deliver on our mission of delivering work that matters by bringing together the different expertise and client service teams into an integrated communications consultancy.
  
  Jeroen brings 15+ years of experience counselling senior executives across the globe through significant business initiatives such as M&A, restructuring, crisis, and rebranding.
  
  Most recently, Jeroen was the Executive Director of Golin in Hong Kong, leading the firm’s corporate reputation practice. Prior to that, he served as GM for MSL, Executive Director for TBWA in Vietnam, and Communications Director Europe for Campbell’s.​

• Tom Meynendonckx

  Corporate Reputation Lead

  Tom Meynendonckx

  Corporate Reputation Lead

  Tom drives our business development initiatives to help us create collaborations with clients that resonate with our values and goals. He also acts as senior counsellor for the account teams, with a focus on corporate reputation, crisis and issue management.
  
  Tom gained valuable experience working in marketing and communication for over 20 years, holding senior positions at Panasonic Batteries Europe and HP. With his decades of experiences on both the agency and client side, Tom helps us ensure that we can not only meet client needs, but also anticipate and exceed them.

• Sergio Di Gesu

  Manufacturing & Energy Lead

  Sergio Di Gesu

  Manufacturing & Energy Lead

  Sergio drives full-service integrated communications for a range of companies spanning the chemicals and manufacturing value chains, from global Fortune 50 to mid-sized companies and European trade associations. He is a trusted advisor with over 20 years of experience in delivering corporate and B2B communications strategies that build brand affinity, reputation, and stakeholder engagement through online and offline channels.
  
  Sergio builds long-lasting collaborations that create meaningful impact and real change, with client relationships that span decades. Previously, he worked at a marketing and communications agency where he led corporate, media, and internal communications programs for the European Commission and the European Aviation Agency.

• Meisoon Nasralla

  Creative Lead

  Meisoon Nasralla

  Creative Lead

  Meisoon leads Ketchum Brussels’ in-house creative team and is responsible for delivering earned-first creativity to create impact for Ketchum’s clients. She is primarily a storyteller and applies the principles of building strong narratives and emotional connections with the audience to all of the work she does. With over 18 years of experience working in marketing and communications, and with a background in life sciences and journalism, Meisoon understands how to connect B2C and B2B companies with their audience.
  
  Meisoon is an accomplished copywriter and has expertise in audiovisual production. She’s also a Diversity & Inclusion advocate and insists on the celebration of diversity and the strength it brings to creativity and business.

• Steven Platteeuw

  Consumer Goods & Technology Lead

  Steven Platteeuw

  Consumer Goods & Technology Lead

  Steven is a textbook example of an all-round communication professional. He has an impressive track record in the worlds of entertainment, publishing, and consultancy – having held senior positions at Lowlands Distribution, Think Media, NewsEngine PR, and youEngine
  
  Steven’s unique background gives him an edge in understanding client expectations and ensuring that their messages reach their audiences. He uses a carefully considered combination of accurate timing, spot-on media channel identification, and an ideal balance between off- and online communications.

• Patricia Piera Almarcha

  Food Agriculture & Ingredients Lead

  Patricia Piera Almarcha

  Food Agriculture & Ingredients Lead

  Patricia leads the B2B integrated communications and issues management work for companies within the agriculture and food ingredients industry, driving notable client success stories. With over a decade of experience in corporate communications and public relations, Patricia has collaborated with leading brands across the materials science, healthcare, and agri-food sectors. Her extensive expertise lies in crafting and executing comprehensive, science-driven communication campaigns, consistently guided by key metrics and data analysis.

  Patricia’s strategic interventions have not only resolved complex client challenges but also have significantly elevated brand reputations and enabled engagement across different stakeholders. Her past experience on the client side has proven invaluable for her agency work, providing her with unique insights and a deep understanding of client needs and expectations, thereby enhancing her ability to deliver exceptional client excellence.