NEWS + VIEWS

by Amanda Kowal Kenyon| August 28, 2020

“It will not always be summer; build barns.” — Hesiod As August winds down, it’s tempting to give up on the idea of summer entirely and race to an early fall. The season looked really different than what we may have hoped for — and what we sure felt we had earned after a most […]

by Samantha Wolf and Rebecca Pineiro| August 27, 2020

Virtual conventions are only the beginning. 2020 has been filled with unexpected developments, and this year’s U.S. election season is shaping up to be more of the same. For the technology industry, facing increased scrutiny from regulators while playing a critical role among consumers and businesses striving to connect during COVID-19, it’s important to understand […]

by James Peters and Abby Lovett| August 18, 2020

Throw your tried-and-true holiday promotion and communications plans out the window. Successful programs that worked in past years won’t do in 2020. But don’t throw the baby out with the bath water: There remains ample opportunity to engage if done carefully and considerately. In fact, retailers might find a silver lining in data that suggests […]

by Myreete Wolford and Franny Campbell| August 12, 2020

Imagine a world where leaders and workplaces are empathetically antiracist, where creativity comes by and for women—with credit where it’s due—where BIPOC and LGBTQIA representation is integral to business success, where wellness is built into the cultural conversation, and where WFH is simply work. Ketchum sent a delegation to the 3% Conference for two days […]