NEWS + VIEWS
Posts:August 2014, workplace diversity
Twitter Analytics Demystified for Public Relations: It’s Much More Than a Numbers Game
by Stephen Waddington| August 28, 2014
Twitter has opened up its analytics platform to all users this week. The data has previously only been available to Twitter advertisers. It’s a brave move by the platform. Unless you’re familiar with analytics data provided by third-party solutions, you’ll almost certainly be surprised by the relatively low engagement rates. In my view, the move will […]
The Four Qualities of Great Content Marketing
by Paige Samson| August 26, 2014
Content marketing, in general, is big business—and it’s only growing in terms of investment levels from brands across the board. In December 2013, BIA/Kelsey estimated native ad spending on social media alone would grow from US$3.1 billion this year to US$5.0 billion in 2017 (Source: emarketer). When done right, brands can experience both lifts in […]
The Scoop on Mobile App Promotion and App Store Optimization (Part I)
by Katherine Watier Ong| August 21, 2014
Part 1: The Lay of the Land–App Discovery Developing and launching a successful mobile app can become (and inevitably will be) a complex and laborious process. In what will be a four part series of blog posts, I’ll attempt to identify common mistakes, demystify popular platforms, and educate with recent data…all so we can better […]
6 Steps Corporate America Must Take To Achieve Gender Parity
by Barri Rafferty| August 19, 2014
As seen in Forbes… Thousands of articles, research papers, leaders, and experts have attempted to tackle the issue of corporate America’s serious lack of equal or near-equal representation of women at senior leadership levels. Yet effective solutions remain untapped for many thousands of organizations here in the U.S. I remember sitting on the phone earlier […]
Bursting Bubbles
by Karen Strauss| August 14, 2014
I’ve been back in New York for two months since attending the Cannes Festival of Creativity, where I went to see work and learn lessons that aren’t self-evident staring at a screen, scouring media, or living in a bubble. Certain lessons really stuck. One that continues to blow me away is how powerful it is […]
6 Ways You Can Be More Assertive in the Workplace
by Sara Garibaldi| August 13, 2014
As seen in Self Magazine… It can be intimidating (to say the least!) when it comes to sharing your ideas with colleagues and higher ups — especially if you are someone who is on the more introverted side. The good news: you don’t have to change your personality in order to have your voice heard. […]
