NEWS + VIEWS

by Stephen Waddington| August 28, 2014

Twitter has opened up its analytics platform to all users this week. The data has previously only been available to Twitter advertisers. It’s a brave move by the platform. Unless you’re familiar with analytics data provided by third-party solutions, you’ll almost certainly be surprised by the relatively low engagement rates. In my view, the move will […]

by Paige Samson| August 26, 2014

Content marketing, in general, is big business—and it’s only growing in terms of investment levels from brands across the board. In December 2013, BIA/Kelsey estimated native ad spending on social media alone would grow from US$3.1 billion this year to US$5.0 billion in 2017 (Source: emarketer). When done right, brands can experience both lifts in […]

by Katherine Watier Ong| August 21, 2014

Part 1: The Lay of the Land–App Discovery Developing and launching a successful mobile app can become (and inevitably will be) a complex and laborious process. In what will be a four part series of blog posts, I’ll attempt to identify common mistakes, demystify popular platforms, and educate with recent data…all so we can better […]

by Karen Strauss| August 14, 2014

I’ve been back in New York for two months since attending the Cannes Festival of Creativity, where I went to see work and learn lessons that aren’t self-evident staring at a screen, scouring media, or living in a bubble. Certain lessons really stuck. One that continues to blow me away is how powerful it is […]