NEWS + VIEWS
Posts:August 2013, Uncategorized
Don’t Think
by Bill Delaney| August 26, 2013
It’s a compliment to be fast on your feet. Right? In the athletic sense, definitely, but it refers to mental fleet-footedness too. Like when your boss fires a question at you in a meeting, and you respond quickly, knowingly, definitively, with maybe just a dash of worldly wise irony thrown in for good measure. You […]
Ketchum Launches the Global Scholar Program
by Dale Bornstein| August 21, 2013
About eighteen years ago, when I was the director of brand marketing in Ketchum’s New York office, I had the unique opportunity to live and work in London for two months on a client assignment for Unilever. While there, I not only had continuity with my clients, but I also had the chance to integrate […]
No Details, No Creativity
Everyone likes stunning slogans, ground-breaking events and big, break through ideas. However, few people think through the details when speaking of creativity. We pay more attention to details at the execution level, but what is oft overlooked is the importance of details in the creative process. In contrast to my Madison Avenue colleagues, I largely […]
Five Lessons for Back-to-School Marketing
by Erin Salisbury| August 14, 2013
According to Advertising Age, back-to-school spending accounts for $84 billion in sales, making it the second-biggest season for retailers. To break through this clutter we revisited the top five lessons of 2012 and how they apply to the 2013 season.
Everything in Moderation, Including Expectation-Setting
by Rod Cartwright| August 13, 2013
This article first appeared on The Holmes Report. Last November, following the World Economic Forum (WEF) on India in Gurgaon, I shared some thoughts from the meeting on the challenges facing ‘Brand India’. I suggested, in the same way as we tell our corporate clients that successful external communication is heavily contingent on internal engagement […]
Perspectives: Cannes Lions 2013
Creativity is one of the most (if not the most) important aspects of the communications industry, and at Ketchum, we strive to deliver break through, creative work for our clients every day. So it only makes sense that this year Ketchum would send a delegation of colleagues from around the world to both experience and […]
