NEWS + VIEWS
Posts:July 2020, Uncategorized
Just Launched: Transforming Travelers Study
by Bettina Garibaldi| July 30, 2020
Professionals in Travel and Tourism understand the obsession with breaking down how traveler behavior, loyalty and values are being redefined by crisis culture—the uncertainty of health risks, economic downturn and restrictions in day-to-day living caused by COVID-19 and intensified by flashpoint events highlighting systemic racism. For this reason, Ketchum Travel recently surveyed close to 4,000 […]
Study Shows Brands Face a Moment of Reckoning as Consumers Ask Hard Questions
by Mary Elizabeth Germaine| July 22, 2020
A once-in-a-lifetime moment of reckoning has arrived for brands across every industry. As the COVID-19 crisis continues to unfold—alongside intensified calls for social justice reforms—data from Ketchum’s new study, Brand Reckoning 2020: How Crisis Culture Is Redefining Consumer Behavior, Loyalty and Values demonstrates a seismic shift in what consumers value. In mid-June, three months into […]
Pride Is More Than Just a Month
by Donny Nordlicht| July 2, 2020
Throughout June, many people stated that 2020’s celebration of Lesbian, Gay, Bisexual, Transgender and Queer Pride was different than in past years. On one hand, COVID-19 kept many of us indoors, and, on the other, many observances were more muted out of respect for the protests and demonstrations around racial injustice. While, yes, there was […]
