NEWS + VIEWS
Posts:July 2018, Uncategorized
Harnessing the Power of Biometrics in Communications
by Mary Elizabeth Germaine| July 27, 2018
Biometrics are the unique physical, psychological and behavioral characteristics of a person—including fingerprints, retinal patterns and even the way one types. Used for identity verification for everything from banking and unlocking phones to tracking fitness, biometric technology is even changing the way we travel—JetBlue was the first U.S. carrier to use facial recognition to board […]
Leading Through Change
by Amanda Kowal Kenyon and Melissa Barry| July 19, 2018
Ketchum is going through one of the biggest changes in its 95-year history. We’ve shifted to a communications consultancy model, leaning into our industry expertise and operating with a no boundaries framework to best serve our clients. We are thrilled to have a new vision and new values that support our strategy of transforming us into a […]
Happy 100th Birthday to Nelson Mandela, One of the Most Powerful Communicators of Our Time
by Mindy Rubinstein| July 18, 2018
On December 5, 2013, the news of Nelson Mandela’s death popped up on my screen. I felt a rush of sorrow and was taken aback by the strength of my emotions. It was as if someone close to me had died. And though he was 95 at the time, I was still shocked by his […]
E3: An Open World, First-person Account of Gaming’s Biggest Bash
by Patrick Wixted| July 3, 2018
Video gaming and esports are having a “moment.” Sure, I know that marketing in the video game industry is nothing new, and pulled in 36 billion in revenue last year, according to ESA. It simply seems to me, as a result of the explosion of esports, the phenomenon that is Fortnite, this being the highest-attended […]
Four Different Ways to Look at the Launch of IGTV
The recent news about the launch of IGTV, Instagram’s new long-form video feature, is certainly one of the biggest social media announcements of the year. But exactly what it means, and how important it might be, depends entirely on the angle you look at it from. Here are four ways to interpret and understand what […]
