NEWS + VIEWS
Posts:July 2015, Media
Influencer Identification: How To Make the Right Choices For Your Program
While the concept of leveraging influencers to drive successful communications programs is by no means a new one, I’ve noticed a significant increase in influencer programming. And while I do agree that influencer-driven marketing can be impactful if done correctly, I’m often disappointed in the lack of rigor behind the process of identifying the strongest […]
5 Ways Seasoned Pros Are Changing With The Times
by David Gallagher| July 23, 2015
A few days ago I posted some thoughts on how a new generation of PR professionals is raising the bar for us all, and it’s gotten some nice traction. Particularly from those just starting out in their careers — grateful, as one put it in a private Tweet, “not to be completely dissed.” However, in the […]
One Size Doesn’t Fit All: Communications in Latin America
by Aimee Alvarez| July 17, 2015
Companies continue to invest and strengthen their value proposition in Latin America, believing the long-term potential of the region outweighs recent lackluster economic growth. Looking at Latin America holistically, the population is close to 600 million people with a combined GDP of more than $5.5 trillion dollars — that’s three times India’s GDP and about […]
Camp Ketchum: An Idea Ahead of its Time
by Rob Flaherty| July 15, 2015
Prescient: To know beforehand; having foresight. The original architects of Camp Ketchum 35 years ago couldn’t possibly have foreseen all of the dynamic change in our industry and how we work today. Yet the competitive team structure at Camp Ketchum, our week-long training program, is an ideal laboratory for the way we serve clients in […]
A Guy Walks Into a Bar…
I know, it sounds a bit like a setup to a classic joke, but we are actually very serious about what’s on the mind of the modern man. So serious in fact, that Ketchum held a special event at Ginny’s Supper Club at the Red Rooster, the 1920s-themed Harlem speakeasy owned by world-famous chef and […]
A Reforming Budget to Reshape Britain’s Future
On Wednesday, Britain’s Chancellor George Osborne delivered his first budget of the new parliament and the first all-Conservative budget for 19 years. Freed from coalition and compromise with their former Liberal Democrat colleagues, there was expectant anticipation among political, media and business audiences that this would be the defining budget for the next five years. […]
