NEWS + VIEWS
Posts:May 2021, Digital Strategy
‘Tis the Season to Set Your Holiday Marketing Strategy
by Lauren Samaha| May 28, 2021
It’s not too early to start planning your holiday marketing strategy — in fact, you’re right on time. According to the National Retail Federation, sales during the 2020 holiday season grew 8.3% despite the unexpected disruption of a global pandemic. While resilience is the word many would use to describe the incredible year-over-year growth, I […]
Influencer Insights from Social Media Week 2021
by Laura Konopack| May 14, 2021
Last week, I watched live presentations, got exposed to some pretty cool case studies, and learned about the road ahead for influencer marketing at a (still virtual) Social Media Week. While we all miss the networking, excitement and inspiration we feel when we walk away from an IRL event, there is a benefit to being […]
