NEWS + VIEWS

by Christi Burnum| May 11, 2016

Paid is a four letter word that public relations is increasingly using to its advantage. Paid, until recently a four-letter word in public relations, is bringing an advantage never experienced before: control (click to tweet). For the first time, public relations is not solely reliant on journalists and publishers, or limited by organic reach. Paid […]

by Kelley Skoloda| May 5, 2016

I just returned from the 12th annual M2W (Marketing to Women) Conference in New York. An always-inspirational event, this year’s presentations, speakers and content were particularly motivating as a more global pool of voices shared their passionate perspectives on topics ranging from female entrepreneurship to the portrayal of women on advertisements. With Mother’s Day just […]