NEWS + VIEWS

by Marcus Peterzell| May 28, 2015

As Seen In … Advertising Week Ok, so why would I get so excited about this topic? To be honest, I became a closet jingle super-fan after I was given the assignment in 1989 to produce the first CD compilation of classic jingles (TeeVee Toons: The Commercials). I scoured more than 1000 classic ad tunes […]

by Kelley Skoloda| May 27, 2015

As Seen In … BlogHer As a mom of two active kids, wife of someone who owns his own business, published author, daughter, sister, aunt and traveling career women, time is at a premium for me, like I’d bet it is for you. In fact, we are not alone. Several years ago, a book titled […]

by Stephen Waddington| May 22, 2015

The culture, language and networks of China are vastly different than those in Europe and the U.S. And if brands want to thrive in the region, they’ll need to seamlessly integrate new forms of media as part of the customer journey. What if a single social media platform integrated commerce, location, messaging, and social networking? […]

by Geoffrey Rowan| May 19, 2015

Marketers have a sex problem. They slather it liberally onto any brand surface where it might stick – the ultimate consumption aphrodisiac. No one gets fired from a marketing job for saying, “sex sells.” But at the same time, they ignore or alienate the source of half of all U.S. household spending because sexy older […]

by Miles Ritenour| May 15, 2015

When I first moved to New York City in 2012, I had a random Craig’s List roommate who claimed to be a “sports blogger.” In reality, he worked as an associate at Barney’s and tweeted, wrote and ranted about sports in his spare time. He also attended the Blogs with Balls Conference every year and […]