NEWS + VIEWS

by Marshall Maher| May 30, 2014

Capping one of the longest marketing stripteases in Silicon Valley history, scrapbooking site Pinterest is now open for business. As with all popular social networks bereft of advertising and actual non-VC generated revenue, the introduction of advertising is complicated. There are a lot of variables to consider, not the least of which is … at […]

by Katherine Watier Ong| May 28, 2014

It’s time to put on your business suit and get to know LinkedIn, the focus of the latest installment in our social media personalization series. When I first started researching how social media sites were personalized for end users, I was horribly naive. I knew Facebook was a bit creepy (you could guess that based […]

by Rod Cartwright| May 21, 2014

Every time I go abroad on business, my daughter and I have something of a ritual where she says to me, “Dad, while you’re there, make sure you do something worthwhile.” Obviously that is a pretty good life lesson for all of us; it’s also something that we at Ketchum endeavor to do every spring, […]

by Macaela Mackenzie| May 20, 2014

We didn’t bring home the grand prix, but we came pretty close. I was one of several under-25-year-old Ketchum employees that entered the Young Torch Awards, a pitch contest for young creative talent. Last month we learned we were selected as one of five finalists from hundreds of applicants around the world. Along with my […]

by Danny Whatmough| May 14, 2014

Global Web Index has just released its Q2 2014 report giving the latest figures for social media usage and engagement across more than 30 global markets. We’ve looked through the report and pulled out the eights statistics that we think you need to know to inform your global social strategies. 1.    Facebook still dominates with […]

by Katherine Watier Ong| May 9, 2014

Our series examining social media platforms continues today with Google+. Despite having millions of users (if you have a Gmail account, then you automatically have a Google+ account), there has been an ongoing debate about the impact of this platform for brands and the need to participate. In order to make an educated decision regarding […]