NEWS + VIEWS
Posts:May 2014, Creativity
What Young Lions Can Teach Us Old Cats
by David Gallagher| May 29, 2014
Earlier this year, ICCO helped launch a new feature of the Cannes Lions International Festival of Creativity, the Young PR Lions – a global competition of 28-and-under talent drawn from the world’s leading agencies to solve a pressing communications problem, in real time. This was a calculated risk, but with huge upside. Showcasing the power […]
Is Creativity a “Testro-fest”?
by Samantha Emrich| May 13, 2014
Kat Gordon was an advertising creative director who decided that the dominance of male creative directors was bad for business. She had a eureka moment when she realized that most purchases are made by women, yet women don’t like how they’re marketed to, and sure enough, very few female voices control the advertising we see. Specifically, 97% […]
