NEWS + VIEWS
Posts:May 2013, Digital Strategy
What’s New on Google+
by Stephen Waddington| May 21, 2013
Google announced a slew of developments to Google+ at Google I/O last week. Google+ combined with Google search, is an influencer management system that enables Google to build a social graph of each user and a semantic history of their web usage. We’ve spent the last few days reviewing the new additions to Google+ and […]
Tom Foremski: Corporate Media Could Displace Traditional Media But Must Be Audience-led
by Stephen Waddington| May 14, 2013
Corporations have spotted a gaping hole in the market left by traditional media and are attempting to fill it with their own forms of corporate media. But according to former-Financial Times journalist turned media entrepreneur Tom Foremski, corporates are failing to connect with their audiences and there are very few successful examples of the genre. […]
