NEWS + VIEWS
Posts:May 2011, Uncategorized
Lessons From Ketchum Sampark
by Suheil Merchant| May 12, 2011
The month of April was an exciting high point for everyone in India, and especially for my colleagues and me at what was recently Sampark Public Relations and is now Ketchum Sampark. A momentous event brought together all Indians for a spectacular celebration, and a major merger brought together Sampark Public Relations with Ketchum. Each […]
Positive Deviance: Making the World a Better Place Through Deviance
by Robert Burnside| May 10, 2011
The concept of positive deviance sounds slightly shady, but it’s actually a morally upright idea for how to make the world a better place! The basic idea is that when you want to change the world, don’t look at the great mass of people who need to change and start there; instead look at those most […]
The Opportunity to Break Through
Creativity. When I look back, that’s what I first loved about our industry, and it still thrills me. Finding an idea that’s truly new, fresh, bold. In a business, media, and cultural landscape that’s never been more complex and crowded, innovative thinking is now more important than ever. For me, that’s always been the challenge […]
