NEWS + VIEWS
Posts:March 2021, Client Experience
Five Communications Strategies That Will Outlast the Pandemic
by Bill Zucker| March 25, 2021
The one-year anniversary of the near-global shutdown for COVID-19 has been a moment to reflect: on lives lost, on the promise of medical science and on a year of resilience. It’s also been a time to look ahead at how changes in our lives will impact business, the workplace and the role of communications. Executives […]
Top Tips Towards Client-Agency Nirvana
by Camilla Dormer| March 19, 2021
I recently returned to Ketchum, and agency, after eight years client-side. It’s felt like a coming home in many ways, especially since Ketchum gave me my very first break in PR, back in the late noughties. What I’m especially excited to bring back is fresh perspective of the client experience; eight years as a client […]