NEWS + VIEWS
Posts:March 2020, Uncategorized
Creativity and Innovation in the Era of COVID-19
by Barri Rafferty and Tera Miller| March 27, 2020
The COVID-19 coronavirus upended daily routine as we know it. Businesses closed their doors to customers. And products we have not used in decades have become pantry staples. The impact of this shifting lifestyle is causing us to regroup and change the way we live. As businesses, we need continuity to stay economically relevant while […]
Leading Communicators Offer Perspectives on COVID Crisis Management
by Rob Flaherty| March 20, 2020
This post was originally published on the Page Society blog. I had the privilege today to moderate a discussion among more than 100 leading chief communications officers and agency leaders, all members of the Page Society. The topic was how companies are and should be responding to COVID-19. There was broad agreement that this unprecedented […]
For #IWD2020, Getting Creative to Envision a More Gender-Equal World
by Jocelyn Jackson| March 6, 2020
As a woman working in communications, I find International Women’s Day one of the most inspiring times of the year. I’m surrounded by creative, intelligent, accomplished women every day, but seeing them actively celebrated across all of my social media channels and in the media fills me with energy and hope. This year I’m especially inspired. When reviewing IWD’s #EachforEqual theme, urging us to forge a more gender-equal world, I was drawn to […]
Communicators of the Future: Order-Takers Need Not Apply
by Barri Rafferty| March 4, 2020
Communications is changing at an unprecedented pace as attention spans shrink, channels expand, technology evolves, and data has become big. Micro-targeting, visual storytelling, influencer marketing, bots, optimization, algorithms, and AI are all now part of the communications mix. It used to be all about carefully crafted talking points and press releases, or mass-audience marketing campaigns […]
