NEWS + VIEWS
Posts:March 2020, Intelligence
The State of Travel Reporting in the World of COVID-19
by Sara Garibaldi| March 17, 2020
Given the travel bans in place across air travel and cruising, corporate travel restrictions, event cancellations, the absolute necessity to socially distance, and overall aversion to travel, the global tourism and hospitality sector is reeling from the COVID-19 pandemic. International restrictions aside, the share of U.S. adults who said they’re less likely to travel domestically […]
Communicators of the Future: Order-Takers Need Not Apply
by Barri Rafferty| March 4, 2020
Communications is changing at an unprecedented pace as attention spans shrink, channels expand, technology evolves, and data has become big. Micro-targeting, visual storytelling, influencer marketing, bots, optimization, algorithms, and AI are all now part of the communications mix. It used to be all about carefully crafted talking points and press releases, or mass-audience marketing campaigns […]
