NEWS + VIEWS
Posts:March 2020, Empathy
For #IWD2020, Getting Creative to Envision a More Gender-Equal World
by Jocelyn Jackson| March 6, 2020
As a woman working in communications, I find International Women’s Day one of the most inspiring times of the year. I’m surrounded by creative, intelligent, accomplished women every day, but seeing them actively celebrated across all of my social media channels and in the media fills me with energy and hope. This year I’m especially inspired. When reviewing IWD’s #EachforEqual theme, urging us to forge a more gender-equal world, I was drawn to […]
Communicators of the Future: Order-Takers Need Not Apply
by Barri Rafferty| March 4, 2020
Communications is changing at an unprecedented pace as attention spans shrink, channels expand, technology evolves, and data has become big. Micro-targeting, visual storytelling, influencer marketing, bots, optimization, algorithms, and AI are all now part of the communications mix. It used to be all about carefully crafted talking points and press releases, or mass-audience marketing campaigns […]
