NEWS + VIEWS
Posts:March 2015, Uncategorized
A Conversation with Men About Gender Disparity
by Barri Rafferty| March 26, 2015
This week, I had the opportunity to moderate a panel at the United Nations on a topic that’s very important to me: conversations with men about helping women reach leadership positions. The event was hosted at the United Nations (UN) by IMPACT Leadership 21, an organization committed to transforming women’s global leadership at the highest […]
SXSW Wrap-up Report: 10 Trends for Brands
by Stephen Waddington| March 24, 2015
SXSW, the annual music, film and interactive conference took place in Austin, Texas last week. Ketchum had a team on the ground and here are ten things that we spotted. There are lessons on content, organizational change and workflow.
How Can We Better Build the Brand of Trust Today?
by Alexander Watson| March 12, 2015
In a new age where trust is such an important feature of corporate performance, certain actions can have a disproportionate effect both good and bad. In recent times CEOs, like once famed celebrities, have had to go to great lengths to reassure the public that things have changed, dissociate themselves from colleagues, and reiterate that […]
You’re Invited!
by Paul Teuton| March 12, 2015
What makes an organisation truly creative and innovative? Join us for an evening of exploration at the Ketchum Change Emporium, where we will discover how companies foster a culture of innovation and creativity among employees in order to stay competitive in today’s market. We will be welcoming the Head of Internal Communications, Facebook EMEA, who […]
The Power of Play
by Gretchen Huestis| March 12, 2015
How play is becoming the secret weapon of the successful modern enterprise. In today’s business world, the companies that encourage play at work can have a competitive advantage. This is not only true for Google, other companies outside the tech industry are also seeing the benefits of play at work. The Department of Work and […]
Want to be More Social? Top 5 Tips for Brands on Social Media
The Oscars, the BRITs… that dress. Brands are constantly jostling each other for a seat at the social media table to extend their visibility and adjust their brand identity. Whether you are looking to social media to appeal to a new target demographic, alter consumers’ current perceptions, or simply explore the added value of a […]
